I'm Manan — a Growth & Performance Marketing Leader with 12+ years across hospitality, global enterprise and agency. I design paid media systems that move real numbers: ROAS, CPL, direct bookings, qualified pipeline.
Figures reflect current and past engagements. Detailed case studies available on request or in the selected work below.
Google Ads · Meta Ads · LinkedIn Ads
Building qualified B2B pipeline
GA4 · GTM · Conversion Tracking
Improving ROAS · CPL · Budget Efficiency
Strategy · Governance · Execution
How do you increase bookings without increasing the marketing budget? A commercial forecasting model that reallocated ~10% of media into higher-intent Search — unlocking a $10K–15K room-revenue opportunity.
A leading global technology company needed MQLs for its cybersecurity solution across the Middle East — with no landing page and a locked-down press release. I redesigned the journey instead.
The client wanted MQLs from 400 strategic enterprise accounts across 8 countries. I refined the audience from 9M to ~50K and rebuilt the plan as a three-stage full-funnel strategy.
A Meta remarketing campaign was stuck in the Learning Phase. The fix wasn't audience size or creative — it was matching the audience window to the hotel's actual 35–55 day booking lead time.
Rather than increasing spend, I improved the efficiency of every marketing dollar — reallocating SEM, layering dynamic remarketing and PMAX, and enhancing GA4 attribution.
Full-time, consulting mandates or advisory — if you're serious about performance, I'd love to hear about the challenge.